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Peter Naudé Peter Naudé (born 1950s) is a British organizational theorist and Professor of Marketing at the Manchester Business School, known for his work on business networks.〔Håkansson, Håkan, and David Ford. "How should companies interact in business networks?." ''Journal of business research'' 55.2 (2002): 133-139.〕 == Life and work == Naudé obtained his Phd in Marketing 1992 at the Manchester Business School. In the 1980s Naude had started his academic career at the University of Cape Town, where he taught at its Graduate School of Business until 1988, when he joined the The University of Manchester for his graduate study. After his graduation he continued to lecture at the Manchester Business School until 1999. From 1999 to 2005 he was Professor of Marketing at the University of Bath School of Management and since 2005 he is Professor of Marketing back at the Manchester Business School.〔(Prof Peter Naude - personal details ) at ''manchester.ac.uk.'' Accessed 28.01.2015.〕 Since the 1990s Naudé is affiliated with the North European Industrial Marketing and Purchasing Group.〔Dawn Iacobucci (1996) ''Networks in marketing.'' p. 417〕
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